Consumer Educational DVD Series™
The Consumer Education DVD Series™ gives you a powerful marketing tool to drive sales in your company. Each of these DVDs is branded to your company and customized with professional audio, introducing your company to the consumer.
TRANE CleanEffects™
First in the series, the TRANE CleanEffects™ DVD will educate customers about the benefits of TRANE CleanEffects™ and help your company create new sales leads and referrals.
Benefits of the System:
- Professional marketing piece—enhance your company image
- Differentiate yourself from the competition
- Drive accessories and IAQ salesCreate a culture of sales and referrals with employees
- Educate the consumer about your company
- Educate the consumer about TRANE CleanEffects™
- Ability to track leads for SPIFFing your staff
- Great referral generation tools
Examples of how to use the DVDs:
- Leave with customer after each service and sales call
- Give to customer while performing a “clean and check”
- Mail to installed customers who do not have TRANE CleanEffects™
- Leave with customer AFTER you install Trane CleanEffects™, encouraging them to pass the DVD on to their friends and family
Perfect for use with:
- Service Technicians
- Maintenance Technicians
- Sales People
- Installers